Straightahead Marketing
Straightahead Logo

Supporter

At Straightahead UK, supporting charities has been a core part of who we are since we began back in 2009. From day one, we’ve believed that businesses have a responsibility to contribute positively to the communities they serve. For us, that commitment goes beyond financial contributions – it’s about combining funding with practical, hands-on support to create genuine, lasting impact.

It’s about playing an active role in something meaningful

We are proud to support Second Helpings and the vital work they do in repurposing surplus food for the community. Their approach tackles two significant challenges at once: reducing unnecessary food waste while ensuring that good, nutritious food reaches individuals and families who need it most. It’s a simple idea, but one with a powerful and far-reaching effect.

 

What makes Second Helpings particularly special is not just what they do, but how they do it — with care, commitment, and a genuine desire to make a difference in people’s lives. That ethos strongly reflects our own values as a business and we will continue to support Second Helpings in the way we know best – through communication and connection. As a business built on building relationships and opening doors, we will work to engage with suppliers, identify new opportunities, and help expand their network. By connecting them with the right organisations, we aim to help increase the volume of surplus food they can rescue and redistribute.

 

For us, this partnership is about more than simply giving back. It’s about playing an active role in something meaningful – supporting a cause that delivers real, tangible benefits to the community, both through financial backing and by contributing our time and expertise. We are incredibly proud to support Second Helpings and look forward to continuing to help them grow their reach.

“It’s about more than simply giving back — it’s about playing an active role in something meaningful.

Straightahead

Contact

Straightahead

 3 High Street
Billingborough
Sleaford
NG34 0QA

+44 (0) 1778 300071

Other suppliers

Plant Eggs

Plant Eggs

One of the best bits of the Community Cafe are its delicious puds and cakes, which all rely on Plants’ excellent donations Making a special effort for Second Helpings Plants Eggs very kindly donate fresh eggs – not surplus – to Second Helpings every...

Prentice Bros

We have been supporting Second Helpings for many years now. As a recycling service, we can pass on stock we collect from our Polish convenience store clients when they change the direction of their stock, meaning we get to donate items such as tins and bottled...

Whitelight Logo

Whitelight

Whitelight is an agency specialising in the supply of promotional merchandise. We work with companies to provide a wide spectrum of products ranging from standard office items to garments and larger scale custom manufactured merchandise. With a history of working...

Lyreco_Intersafe Logo

Lyreco Intersafe

At Lyreco Intersafe, protecting people and supporting the communities around us is at the heart of what we do. As a trusted safety solutions provider, we supply PPE, safety products and expert guidance to businesses across the UK and Ireland, helping teams stay...

Tesco Logo

Tesco Express Stamford

At Tesco, it is important for us to reduce our impact on the planet. One way we do this is by aiming for zero waste. Our challenge is simple: prevent any food waste that is fit for human consumption from going to landfill.  Serving Britain’s customers,...

Sainsburys logo

Sainsburys Stamford

At Sainsbury’s Stamford, we’re proud to support our local food action charity, Second Helpings. By donating surplus food and helping to reduce food waste, we can make sure good food reaches people in our community who need it, rather than going to waste. It’s...

Lidl Logo

Lidl Stamford

At Lidl GB, we want to give back to our local communities. That’s why we’re proud to partner with Neighbourly, an award-winning giving platform that matches businesses with local good causes, such as Stamford’s Second Helpings. Connecting surplus food with the...

Cornish Bakery Logo 2

Cornish Bakery

As soon as we opened our doors on Stamford High Street in 2022 we began donating to Second Helpings driven by a simple desire to help the community and support people in need. Donating to charities helps keep everyone connected Since then, we’ve regularly donated...

Aldi logo

Aldi Stamford

Contributing to communities across the UK is a huge part of who we are at Aldi. We’re always looking at ways to prevent food waste in the first place, but when surplus does happen, our focus is on making sure good food can still be put to use. Working together to...

Waitrose Stamford

Waitrose is proud to support Second Helpings by donating surplus food to help feed people across the Stamford community. Helping good food go further in our community Throughout the year, Second Helpings volunteers collect and distribute these donations, ensuring...

hue-

hue teamed up with Second Helpings to turn a simple idea into a brand with a bigger purpose, one that could connect with its community wherever people encountered it. One idea. Many possibilities. We started by looking at where Second Helpings was, where it wanted...

Other suppliers

Plant Eggs

Plant Eggs

One of the best bits of the Community Cafe are its delicious puds and cakes, which all rely on Plants’ excellent donations Making a special effort for Second Helpings Plants Eggs very kindly donate fresh eggs – not surplus – to Second Helpings every...

Prentice Bros

We have been supporting Second Helpings for many years now. As a recycling service, we can pass on stock we collect from our Polish convenience store clients when they change the direction of their stock, meaning we get to donate items such as tins and bottled...

Whitelight Logo

Whitelight

Whitelight is an agency specialising in the supply of promotional merchandise. We work with companies to provide a wide spectrum of products ranging from standard office items to garments and larger scale custom manufactured merchandise. With a history of working...

Lyreco_Intersafe Logo

Lyreco Intersafe

At Lyreco Intersafe, protecting people and supporting the communities around us is at the heart of what we do. As a trusted safety solutions provider, we supply PPE, safety products and expert guidance to businesses across the UK and Ireland, helping teams stay...

Tesco Logo

Tesco Express Stamford

At Tesco, it is important for us to reduce our impact on the planet. One way we do this is by aiming for zero waste. Our challenge is simple: prevent any food waste that is fit for human consumption from going to landfill.  Serving Britain’s customers,...

Sainsburys logo

Sainsburys Stamford

At Sainsbury’s Stamford, we’re proud to support our local food action charity, Second Helpings. By donating surplus food and helping to reduce food waste, we can make sure good food reaches people in our community who need it, rather than going to waste. It’s...