Supporter
hue teamed up with Second Helpings to turn a simple idea into a brand with a bigger purpose, one that could connect with its community wherever people encountered it.
One idea. Many possibilities.
We started by looking at where Second Helpings was, where it wanted to go, and how its brand could better reflect the people and purpose behind it. That insight shaped a clear strategy and visual identity designed to feel approachable, distinctive and rooted in the community.
From there, the idea grew. We created the brand assets and guidelines, designed social media templates and developed merchandise including t-shirts and aprons. We shaped the website, created on-site signage and art-directed photography and visual content to capture the real personality of Second Helpings and the people it serves.
We also brought the story to life through film, planning, storyboarding, filming and editing a brand film that puts the mission at the heart of the experience.
Every element was designed to work together, giving Second Helpings a brand that feels as good as the work it does, helping it tell its story, build connections and make its impact visible.
For more information about hue, visit www.wearehue.co.uk
“Second Helpings had a great idea and an even greater purpose. Our job was to see how far that idea could go.”
Mark Buttress, Creative Director & Founder
hue –
Contact
hue –
Brand & Creative Agency
14 Barn Hill
Stamford
Lincolnshire
PE9 2AE
+44 (0) 1780 917391
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